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Using Public Speaking To Build Your Business

man standing at podium speaking to a room full of people using public speaking to build your business
Find out how using public speaking to build your real estate business can establish your credibility & help you build quality prospects

If finding new quality prospects is your  #1 challenge, consider using public speaking to build your business. Public speaking  can establish you as an expert. It can also provide you with a room full of people giving you their undivided attention. Let’s face it, whenever a speaker is introduced from the stage, it packs a lot of punch. Speaking from the front of the room, has more power than an email or posting your ads on a billboard. Luckily, you’ve probably discovered not many other real estate professionals put their efforts into public speaking. That’s why it’s a great way to separate yourself from the herd.

What can I talk about?

In the beginning, you may not have a lot of experience with public speaking. However, you do have a lot of experience with real estate, and you know the issues your clients struggle with. Focus on one of those issues and offer one step to move them forward. The key is simplicity. Don’t assume your audience wants you to pack a year’s worth of information into a 20-minute presentation. If you confuse and overwhelm them, that’s what they’ll remember about you and your presentation. Your goal is to enlighten them with digestible portions by moving them forward one simple step at a time.

Early on, I made the mistake of doing a presentation on my property management’s screening/vetting process. It was overly detailed and at the end of the presentation I offered the audience 5 handouts. I thought everyone would be thrilled  to have my 15 years of experience jam packed into an hour. I was wrong, they were overwhelmed, and no one emailed me for the handouts.  Lesson learned.

How do I find my real estate speaking niche?

If you’re unclear about what your area of expertise is, ask people who know/work with you. Or better yet, make a list of your favorite clients and note the common theme/s.

I know real estate agents who specialise in working with young couples buying their first home. Realtors who specialize in working with seniors who are downsizing are another niche. There are others who only work with property investors. Some mortgage brokers specialize in helping people who don’t qualify for a home.  I know property managers who deal exclusively with suited low-end properties. There are still others who only deal with million-dollar properties.

Chances are you have a niche and are working in it already. Because it comes so naturally to you, you don’t recognize it. Like the saying goes, its easier to read a label from the outside of the jar than from the inside.

Where can I get practice with public speaking in a safe environment?

I’ve taught five years of communication classes on public speaking. Plus two decades of public speaking through work, and I’ve chaired/emceed a speaker series. However, I still learn new things in toastmasters every week. Toastmasters is an excellent and very inexpensive  learning platform. They have built-in audience of cheerleaders where you can advance your speaking skills every week. Everyone comes to learn and to encourage others. Everybody is at different levels and stages of their speaking experience. They give honest and useful feedback and if you’re making an effort to improve, they’ve got your back.

If  toastmasters isn’t your thing, there are numerous affordable in-person or online training classes. Your municipality’s or university’s continuing education calendars are one such place. There are also non-credit/credit classes through your community college or local universities. Udemy offers a plethora of online public speaking courses. Organizations such as The Canadian Association of Public Speakers (CAPS) or The National Speakers Association (NSA) also host educational events that will provide insight and training.

Of course, if being in front of a group is a little too much to start, you can also work one on one with a coach. From there you can branch out to practicing in front of family members or friends.

Whichever approach you take to gain experience and practice, be sure you are practicing in front of a live audience regularly. Do make sure you are given specific feedback you can use to improve. Then take that feedback to heart and work with it. Practice makes permanent, so make sure you are practicing in a way that moves your skill set forward.

If you’re looking for ways to find quality clients, put public speaking on your must do list. With consistent time, effort and practice, you’ll discover public speaking is an excellent way to grow your real esate business.

Would you like to have more tips on public speaking?

Find out how using public speaking to build your real estate business can establish your credibility & help you build quality prospects

If finding new quality prospects is your  #1 challenge, consider using public speaking to build your business. Public speaking  can establish you as an expert. It can also provide you with a room full of people giving you their undivided attention. Let’s face it, whenever a speaker is introduced from the stage, it packs a lot of punch. Speaking from the front of the room, has more power than an email or posting your ads on a billboard. Luckily, you’ve probably discovered not many other real estate professionals put their efforts into public speaking. That’s why it’s a great way to separate yourself from the herd.

What can I talk about?

In the beginning, you may not have a lot of experience with public speaking. However, you do have a lot of experience with real estate, and you know the issues your clients struggle with. Focus on one of those issues and offer one step to move them forward. The key is simplicity. Don’t assume your audience wants you to pack a year’s worth of information into a 20-minute presentation. If you confuse and overwhelm them, that’s what they’ll remember about you and your presentation. Your goal is to enlighten them with digestible portions by moving them forward one simple step at a time.

Early on, I made the mistake of doing a presentation on my property management’s screening/vetting process. It was overly detailed and at the end of the presentation I offered the audience 5 handouts. I thought everyone would be thrilled  to have my 15 years of experience jam packed into an hour. I was wrong, they were overwhelmed, and no one emailed me for the handouts.  Lesson learned.

How do I find my real estate speaking niche?

If you’re unclear about what your area of expertise is, ask people who know/work with you. Or better yet, make a list of your favorite clients and note the common theme/s.

I know real estate agents who specialise in working with young couples buying their first home. Realtors who specialize in working with seniors who are downsizing are another niche. There are others who only work with property investors. Some mortgage brokers specialize in helping people who don’t qualify for a home.  I know property managers who deal exclusively with suited low-end properties. There are still others who only deal with million-dollar properties.

Chances are you have a niche and are working in it already. Because it comes so naturally to you, you don’t recognize it. Like the saying goes, its easier to read a label from the outside of the jar than from the inside.

Where can I get practice with public speaking in a safe environment?

I’ve taught five years of communication classes on public speaking. Plus two decades of public speaking through work, and I’ve chaired/emceed a speaker series. However, I still learn new things in toastmasters every week. Toastmasters is an excellent and very inexpensive  learning platform. They have built-in audience of cheerleaders where you can advance your speaking skills every week. Everyone comes to learn and to encourage others. Everybody is at different levels and stages of their speaking experience. They give honest and useful feedback and if you’re making an effort to improve, they’ve got your back.

If  toastmasters isn’t your thing, there are numerous affordable in-person or online training classes. Your municipality’s or university’s continuing education calendars are one such place. There are also non-credit/credit classes through your community college or local universities. Udemy offers a plethora of online public speaking courses. Organizations such as The Canadian Association of Public Speakers (CAPS) or The National Speakers Association (NSA) also host educational events that will provide insight and training.

Of course, if being in front of a group is a little too much to start, you can also work one on one with a coach. From there you can branch out to practicing in front of family members or friends.

Whichever approach you take to gain experience and practice, be sure you are practicing in front of a live audience regularly. Do make sure you are given specific feedback you can use to improve. Then take that feedback to heart and work with it. Practice makes permanent, so make sure you are practicing in a way that moves your skill set forward.

If you’re looking for ways to find quality clients, put public speaking on your must do list. With consistent time, effort and practice, you’ll discover public speaking is an excellent way to grow your real esate business.

Would you like to have more tips on public speaking?

2 thoughts on “Using Public Speaking To Build Your Business”

  1. I like this article, Nelda. These are all good points that can be applied to any profession that one could promote with public speaking. I especially like the jam jar image. So true!

    I heard a comedian once say that public speaking is the most fear inducing event that people face in their lives. It ranks #1, while fear of death ranks #2. That means if you are asked to deliver the eulogy at a funeral, you’d actually prefer to be in the casket instead.

    Addressing the fear of public speaking and conquering the effects of anxiety is something anyone can do. Self-directed cognitive behaviour therapy along with mindfulness practice can be very helpful.

    1. Thanks John – I wholeheartedly agree. I remember the Jerry Seinfeld comment – I still laugh about it. Yes a combination of a couple formsof therapy for those who need that extra boost to get past the public speaking hurdles is good avdvice. Thannk you!

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