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Woman giving a public real estate presentations

Real Estate Presentations

Woman giving a public real estate presentations

By Nelda Schulte

Rea estate presentations are one of the best ways to bring prospects to you. Throughout your career you may be asked to give speeches at conferences, real estate events, networking meetings and community events. Until you’ve reached keynote status, you will start out as one of a dozen people allotted a 10-minute (approximately)  real estate presentation time slot. This means you must become an expert in delivering your message impactfully and briefly.

In addition to the standard presentation format of; introduction, body and conclusion, your message should:

  1. Set you apart (3 minutes)
  2. Provide a story/feature/benefit of your product or service  (3 minutes)
  3. Include a call to action (3 minutes)

Public Speaking will Set You Apart

To set yourself apart, grab your audience’s attention. This can be done with a joke (if humor is something you do well, and it suits the audience), am image, or a story.  Whatever you use, understand it sets the tone, and makes the audience receptive to your message.

Do remember to introduce yourself and your business either before your attention grabber or directly afterwards.

Provide a Story, Feature or Benefit to Support your Presentation

We all love a good story; stories are easy to identify with and stay with us much longer than facts or figures. A true story of how you solved a customer problem, one feature about your product or service or 1-3 benefits of the result of your product or service work very nicely in this 3-minute section.

It is important to remember that rather than selling, you are  educating your audience about your products/services so that they understand who they can refer to you.

Do not get into a myriad of details about your product or service, stick to the absolute basics. A confused or overwhelmed mind doesn’t buy- it shuts down.

Give your Audience a Call to Action

In this section tell your audience how they can help you find your target client. Some suggestions for your call to action are:

  • My ideal client is…
  • Who do you know who…?
  • Do you know someone who…?

Give your Audience a Close/Memory Hook

To close, thank your audience for listening, and state your name, your business name and your tagline/memory hook.  Some examples for real estate professionals:

  • “A good referral for me is anybody who wants to live indoors!”
  • “I help people find a home. Not a house, but a home; not a place where they just live, but a place where they love to live.”
  • “I want your life to interesting and your tenants to be boring.”
  • “I’m a realtor with serious curb appeal.?
  • “Bringing your dreams home”
  • “Building life-long relationships one home at a time.”

911 for Public Speaking – Toastmasters

If you’re at a loss for how to start – joining a toastmasters group will give you the structure, the practice and the cheerleading team to move you to the next level.

Although 10-minute presentations follow tight timelines, you can let your imagination soar to entertain and education your audience. With a little practice and some tweaking, you will discover that sharpening your 10 minute real estate presentation will provide an excellent source of  prospects for your real estate business.

Nelda Schulte is a freelance writer who specializes in affordable real estate resourses. She can be reached at NeldaSchulte.com

Woman giving a public real estate presentations

Real estate presentations are one of the best ways to bring prospects to you. Throughout your career you may be asked to give speeches at conferences, real estate events, networking meetings and community events. Until you’ve reached keynote status, you will start out as one of a dozen people allotted a 10-minute (approximately)  real estate presentation time slot. This means you must become an expert in delivering your message impactfully and briefly.

In addition to the standard presentation format of; introduction, body and conclusion, your message should:

  1. Set you apart (3 minutes)
  2. Provide a story/feature/benefit of your product or service  (3 minutes)
  3. Include a call to action (3 minutes)

Public Speaking will Set You Apart

To set yourself apart, grab your audience’s attention. This can be done with a joke (if humor is something you do well, and it suits the audience), am image, or a story.  Whatever you use, understand it sets the tone, and makes the audience receptive to your message.

Do remember to introduce yourself and your business either before your attention grabber or directly afterwards.

Provide a Story, Feature or Benefit to Support your Presentation

We all love a good story; stories are easy to identify with and stay with us much longer than facts or figures. A true story of how you solved a customer problem, one feature about your product or service or 1-3 benefits of the result of your product or service work very nicely in this 3-minute section.

It is important to remember that rather than selling, you are  educating your audience about your products/services so that they understand who they can refer to you.

Do not get into a myriad of details about your product or service, stick to the absolute basics. A confused or overwhelmed mind doesn’t buy- it shuts down.

Give your Audience a Call to Action

In this section tell your audience how they can help you find your target client. Some suggestions for your call to action are:

  • My ideal client is…
  • Who do you know who…?
  • Do you know someone who…?

Give your Audience a Close/Memory Hook

To close, thank your audience for listening, and state your name, your business name and your tagline/memory hook.  Some examples for real estate professionals:

  • “A good referral for me is anybody who wants to live indoors!”
  • “I help people find a home. Not a house, but a home; not a place where they just live, but a place where they love to live.”
  • “I want your life to interesting and your tenants to be boring.”
  • “I’m a realtor with serious curb appeal.?
  • “Bringing your dreams home”
  • “Building life-long relationships one home at a time.”

911 for Public Speaking – Toastmasters

If you’re at a loss for how to start – joining a toastmasters group will give you the structure, the practice and the cheerleading team to move you to the next level.

Although 10-minute presentations follow tight timelines, you can let your imagination soar to entertain and education your audience. With a little practice and some tweaking, you will discover that sharpening your 10 minute real estate presentation will provide an excellent source of  prospects for your real estate business.

Nelda Schulte is a freelance writer who specializes in affordable real estate resourses. She can be reached at NeldaSchulte.com

 

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