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woman sitting crosslegged with laptop on her lap- Advertising your Property in Three Easy Steps

Step 1 – Advertising your Property in Three Easy Steps

Advertising your rental property is the critical factor in finding the right tenant, and luckily it can be learned quickly by following three easy steps.

Define the type of tenant you want to live in your property

Before you jump into listing the features and benefits in your property advertisement or begin taking any of the necessary steps to rent out your property, do this first. Think about the type of tenant/tenants you want to live in your property.

The minimum housing standards outline the maximum number of allowable people in your unit, however; you decide your tenant preference. If you have a bachelor suite condo in a university area, it’s logical to assume you would be looking for one university student, at maximum, two.  If you own a large house in suburbia, with a fenced yard near schools, parks, shopping, and community centres, you would most likely be seeking a family.

Before advertising our property, determine who is the best fit for your rental unit. A retired couple? A family of five with two cats? A single professional woman with no pets?

Be specific and write the ad to that person/people.

Step 1: Write a catchy yet explicit title

Tenants should be able to read your property advertisement title and immediately see whether it is a good fit. A compelling title is short, specific, and appealing to your ideal tenant.

An example of an ad title that attracts tenants for a seniors-only community, “ A beautiful place an empty nester can call home.”  This ad calls to a retired couple with no children. 

“Furnished 3-bedroom 2.5 bathroom in beautiful Mackenzie Towne” is an example of an ad title that would appeal to a small family.  By the way, Mackenzie Towne in Calgary, Alberta,  is a newly built, lovely, family-oriented community, close to every amenity.

Step 2: Advertise on the most effective platform/s

I’ve advertised properties in hundreds of online platforms, print media, put up posters, and even done direct mailouts. In my experience, the most effective places in Alberta to advertise for quality tenants are RentFaster.ca and Rentboard.ca.  Of late, Facebook Marketplace seems to be gaining popularity. The platforms tenants look for quality rental properties varies from city to province. Do check with your local landlord/tenant organization for the best places to advertise your property online.

Step 3: Write your advertisement from the tenant’s perspective

This step links directly back to step one. Your rental property ad needs to talk about the features and benefits from the tenant’s perspective so they can see and feel themselves in your unit.

An example ad to attract an empty nester;

Maybe you’re downsizing, the kids are out of the house, and you no longer need a huge property. Would you like to leave the responsibility of maintenance and management to someone else? Do you still want to live in a stable, adult, owner-occupied community with long-term residents, easy access to everything, and lots of green space? Wouldn’t you love to live in a quiet part of town where you can hear the birds singing all year long?

This recently renovated one-bedroom (it’s a very large bedroom!!!) townhouse in an adults-only complex in northwest Calgary will be the perfect place for you. Included in this well-appointed 950 square foot 2 floor townhouse is a large, relaxing deck that backs onto a lovely treed green space that is a splendor of colour in the spring when the blossoms are in bloom. Inside, you’ll feel welcome and warm in the bright, open living room.

Curl up in front of the cozy gas fireplace on those chilly February nights. The renovated kitchen has an apartment-sized stove, fridge, and a dishwasher (because you’ve washed enough dishes!). Downstairs, there is a laundry room with a front load washer and dryer, full 3-piece bathroom, and an extra-large bedroom.

The location offers excellent access to Crowfoot Crossing, which is almost across the street. Crowfoot has lots of services, including grocery, restaurants, a movie theatre, medical, dental, and optometric offices, beauty salons, spas, and lots more. 

Being this close to Crowfoot Trail, all of Calgary is easy to get to. If you don’t want to drive, the C-Train is an easy 10-minute walk, and there is also a bus stop right outside. If you have a second vehicle, for just $20 a month, a surface parking stall is available besides the one you already have at your front door.

At $1050 a month plus utilities, this townhouse will not be on the market long. Please call 403-xxx-xxxx to arrange a viewing.

Like everything in life, the more often you do it, the easier it becomes. By following these three simple steps; defining the type of tenant you want to live in your property, advertising on the most effective platforms, and writing your advertisement from the tenant’s perspective, you’ll be well on your way to finding the right tenant.

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Nelda Schulte is a property investor who is passionate about helping investors who self-manage have profitable investment properties through resources and education. If you struggle with the wrong landlord forms, or worse yet, no landlord forms check out Nelda’s 10 Essential Editable Landlord Forms that help you separate the good tenants from the bad and increase your property’s profitability.

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